Jude Hardin

Author, Drummer, Turtle Whisperer

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Location: United States

Saturday, March 27, 2010

Shopping Adventures

I know it’s a bit old-fashioned, but I actually got in my vehicle and left the house today. I needed something decent to wear for author photos, and while it might be practical to buy books and canned tuna and printer cartridges (just to name a few daily staples) online, clothing is a different matter.

For me, anyway.

I do order my work scrubs from an internet source, but with most clothes I feel the need to actually see them on my body before shelling out the dough.

So I went out.

I drove to the mall, and parked near Books-A-Million. Now, I have to say, most of my trips to the mall start and end at this store. Normally, I do not feel the urge to venture into the vast mallevolent wilderness, with untamed predators pacing in front of their kiosk cages, hawking everything from “free” cell phones (just sign on the dotted line) to five-dollar scoops of ice cream.

“I don’t know if it’s worth five dollars, but it’s pretty fucking good.”

Today I was on a mission, though, so I only allowed myself a few minutes of browsing while making my way from the street side of BAM to the mall side.

I forced myself through the anti-theft portal (feeling rather violated as it magnetically frisked me with an audible click) and soon found myself in a different world.

“Welcome to The Suck.”

I briskly made my way toward the nearest department store, hands in pockets and eyes focused firmly on the terrazzo.

It was touch and go for awhile, but my shields must have been effective; I made it through unscathed.

I squinted and held my breath through a pocket of tear gas (i.e. the perfume aisle), finally finding my footing on the escalator to the second floor.

And there it was. The Men’s Department.

“We’ve been expecting you.”

I gravitated toward a rack of t-shirts (nice shiny ones woven from space-age polymers), and was practically gagging at the thought of paying thirty bucks for one when a stout middle-aged woman with an eastern European accent said, “Are you finding everything okay?”

I just got here, Hulga. Give me a chance.

“Yes,” I said, and sauntered toward the suits.

Hulga followed me. She had obviously been trained by Americans.

“If you need help with anything, just let me know.”

“Okay. I will.”

Hulga shut up for a while and marched back to her station, but I felt her eyes drilling holes through me from the register.

I fingered through some fairly boring blazers with fairly exorbitant price tags, and then, all alone on the clearance rack amidst a sea of rejected trousers, hung the perfect jacket.

Ralph Lauren.

The color and texture of soft suede.

Fit as though it had been tailored for me.

It had been discounted twice, making it 75% off the original price. Bingo. It was mine.

Now I needed a shirt. I thought about going back to the slick futuristic Ts, but then I saw some designer label shirt/tie combos also on clearance. I was working on choosing one when Hulga approached and said, “Would you like for me to hold that for you?”

I reluctantly handed her my prized blazer, hoping she wouldn’t neglect it and allow it to be abducted by another customer.

I found one shirt, and was looking at some others, when Hulga once again asked if she could hold what I was carrying.

“Actually, I’m ready to check out,” I said.

Fuck it. I was getting frustrated with all the attention. If she had left me alone, I probably would have bought more.

She rang me up. I swiped my card, and then she said, “Your phone number please?”

It’s an old retail trick. They want you to think you have to give them your phone number just because you didn’t pay in cash. You don’t. They just want to get you on their mailing list. Nice try, Hul.

“Um, I really don’t want to give you my number,” I said.

“It’s only so we can send you coupons and special offers.”

Really? I thought you were going to call and ask me for a date.

“No thanks,” I said, trying to be polite.

She frowned and wrapped my things and sent me on my way with the compulsory, “Have a nice day.”

Whew.

I trekked back to Books-A-Million, and as soon as I walked through the mall side entrance I noticed a man sitting at a table with a stack of books. He was signing one of them, and chatting with the customer who had bought it.

I stood off to the side, thinking I might like to talk with this author and maybe even buy one of his books. I had never heard of him, but he looked like a nice fellow and seemed to be very approachable.

Then a woman walked up to me, smiled, and thrust a bookmark in my direction.

“Do you read thrillers?” she said.

“Why, yes, I do.”

She went into her spiel, telling me all about the book and its author.

“Actually, I have a to-be-read pile this high, and I’m trying to avoid any book purchases at this time...”

“But you can get it signed if you buy one now!”

I thought about it, but there was just something about the aggressive sales pitch that turned me off. It was Hulga all over again. I was being targeted and accosted.

When I walk into a store, I want to be left alone to browse in my own way and my own time. This is especially true when I walk into a bookstore.

Note to self: when you do a signing, don’t have someone who walks around and annoys the customers with hype about your book. Don’t have someone who does it for you, and don’t do it yourself. You might gain a sale, but you’ll probably lose ten.

“Are you his wife?” I asked.

“Um...yes.”

I glanced at the bookmark.

“I’m not familiar with this publisher,” I said. I wasn’t making any assumptions at that point. There are plenty of legitimate small presses that I’ve never heard of.

“Oh, that’s his company. He’s doing it all himself. We decided to bypass trying to find an agent and submitting to publishers...”

I didn’t tell her that I’m also an author. I didn’t tell her the trials and tribulations I went through to finally get a book deal. I didn’t tell her that every self-published book I had ever read (all or part of) had left me with a sour aftertaste.

I doubt any of it would have made an impact.

I wished her best of luck and hurried toward the exit with my new duds.

At least I had gotten a good deal on the jacket.

9 Comments:

Anonymous Kathy Ledford said...

I feel the same way when shopping. Leave me alone & let me shop---if I need anything I'll let you know. AND "no thank you" to the phone number invasion!
I enjoyed reading about your adventure:)

10:33 AM  
Blogger Alan Orloff said...

Nice post. Why don't they ever have Hulga working at a Home Depot? That's when I need someone to tell me where stuff is!

10:57 AM  
Blogger Jude Hardin said...

Kathy:

Sometimes when they ask me for my number I say, "I'll give you mine if you give me yours." That usually gets a laugh, and then we proceed with the transaction.

12:58 AM  
Blogger Jude Hardin said...

Alan:

True! If you're in a place where you need some help, there's never anyone around.

1:01 AM  
Blogger Erica Orloff said...

Jude:
It would be interesting to see Joe Konrath's take on this, since he DOES approach people at his signings.

I always bring cookies/candy to mine. With my kid signings it works magic. :-)

E
P.S. I would have the same reaction to a self-pubbed thing as far as buying it. "Bypass" is not a word I want to hear in publishing because the quality is often lacking.

7:23 AM  
Blogger Jude Hardin said...

Erica:

To me, a bookstore is no place to aggravate people with a hard sell. I know Joe would disagree.

But I don't see anything wrong with a plate of cookies!

8:01 AM  
Blogger Erica Orloff said...

Jude:
I find the hard sell (as the recipient) extremely uncomfortable, to the point that I will just walk away.

E

11:13 AM  
Blogger Stewart Sternberg said...

You should do what I do, go shirtless to book signings. Granted it disturbs people, but they get used to it. Hulga, huh? I've always wanted a massage therapist by that name.

11:55 AM  
Blogger Jude Hardin said...

I don't know, Stewart. Old Hul rubbed me the wrong way.

7:54 AM  

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